Privacy Notice

Millie's Mark is delivered by NDNA and supported by the Department for Education (DfE). NDNA is a membership association providing services to day nurseries and early years or childcare providers.
This Privacy Notice explains our practices, including your choices, regarding the collection, use and disclosure of certain information, including your personal information, by National Day Nurseries Association (NDNA) when using the Millie’s Mark website.
Please read this Privacy Notice carefully to understand how we will use your personal information.
Contacting us
If you have general questions about your use of Millie’s Mark contact
The data controller of your personal information is National Day Nurseries Association (NDNA), Longbow Close, Huddersfield HD2 1GQ.  For questions specifically about this Privacy Notice, or our use of your personal information, cookies or similar technologies, please contact us by email at
Data Protection principles
We will comply with UK and EU data protection law. This says that the personal information we hold about you must be:
  1. Used lawfully, fairly and in a transparent way
  2. Collected only for valid purposes that we have clearly explained
  3. Relevant to the purposes we have told you about and limited to those purposes
  4. Accurate and kept up-to-date
  5. Kept only as long as necessary for the purposes we have told you about
  6. Kept securely.
We collect and use personal information relating to nurseries, childcare settings and individuals such as childminders as part of our activities. This is generally in order to manage and deliver Millie's Mark.
Collection of information
We receive and store information about you such as:
  • Information you provide to us:
    • Your name, email address, postal address, telephone number, payment method and certain information about you and/or your business such as number of childcare places. We collect this information online when you enter it or give it to us while accessing our website or applying for Millie's Mark accreditation or buying associated products in the Millie's Mark online shop.
  • We may collect the following information about you:
    • Your name, job title, address, date of birth, email address, phone number, financial and debit card information.
  • Information we collect automatically via the use of cookies for example:
    • Information about your use of the website
    • The requested web page or download with date and time you accessed the website
    • The internet address from which you accessed the website
    • Details about your device, browser and operating system for support purposes
Use of cookies
In order to do this, we may send cookies to your device. Cookies are text files that let us identify your device, carry out transactions and capture the information above. You can adjust the settings on your device to decline use of cookies by the NDNA website however this may limit your ability to buy products and services and carry out certain functions of the website. Please contact the supplier of your device for instructions on how to do this.
  • Information from other sources: We might supplement the information described above with information we obtain from other sources, such as Ofsted.
Use of information
We use your information to provide you with various services to help you with business and financial planning, to keep you updated with new developments on Millie’s Mark and to communicate with you.
Consent – your choices
We will only contact your personal email address if we have your consent to do so.  All our marketing email communications include clearly visible unsubscribe and opt-out links for changing preferences. You can opt out of communications at any time by emailing
Sharing of information
Personal Information collected by us will be used only to communicate with you about Millie's Mark and not passed to third parties unless you have given consent, except where the product or service is delivered by a third party on our behalf, or we are obliged by law to do so. If those third parties are based outside the EU, we will ensure that their data processing activities are compliant with EU law. We will only keep data for as long as necessary.
Retention of information
We retain your information for as long as required either by UK or EU law and/or as long as we need it to fulfil the terms of your membership and/or to provide you with services or information you have requested or signed up to and for the legitimate running of Millie's Mark. Data relating to safeguarding concerns reported to NDNA are held for up to 25 years.

Use of the Millie’s Mark website
Within our website, we link to other useful organisations' websites that may be of use to you; however we do not endorse the information on these websites and are not responsible for the websites’ content. NDNA cannot be held responsible for the privacy of data collected by these sites. You should review their privacy policy before sending them any personal data. 

We make every effort to ensure that viruses, malware and other malicious software is excluded from our website, however we advise that you take appropriate precautions to protect your device. NDNA cannot be held responsible for any consequential damage from malicious software or any other use of our website, products or services. 

While undertaking transactions through the Millie's Mark website your personal financial data is protected by Secure Sockets Layer (SSL) to ensure secure transmission of the information. Please check that your browser shows the padlock symbol and that it is connected to our approved website We use WorldPay to collect/process transaction information. Please see WorldPay's security policy at
Your information and rights
You have the right to access any information we hold relating to you. You can request access to personal information or details of any transfers to third parties by emailing our Data Protection Officer at You also have the right to ask us not to process your personal data for direct marketing purposes and that we delete personal information that we hold about you.
If you choose to make a request to us, we will aim to respond to you within one week. We will not charge a fee for dealing with your request.
We may reject requests that are unreasonable or not required by law, including those that would be extremely impractical or could require disproportionate technical effort.
If you are dissatisfied with how we are using your personal information or if you wish to complain about how we have handled a request, then please contact and we will try to resolve any issues you may have.
You also have the right to complain to the Information Commissioner's Office, which is the statutory regulator for data protection law. Find details of how to complain to the ICO.
We reserve the right to change or update this Privacy Notice at any time.